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Inspired by nature, this collection explores techniques across cut, color and styling.
May 29, 2023
By: Lianna Albrizio
Associate Editor
Aveda has announced the Hypernature collection, a collaboration by members of Aveda’s North America Artistic Team, Gabo Hernandez, Vanessa Whitmarsh, Luiz Gonzalez, Patrick Ina and Anne Skubis, with hair direction by Aveda Global Artistic Director, Hair Styling, Allen Ruiz. Inspired by nature, this collection explores techniques across cut, color and styling. The concept idea originated from a fashion piece made from ferns, but visually went deeper as the team explored images and video...
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